Privacy Policy

Last Updated: July 16, 2026

At PrimeRate Loans, your privacy is our priority. This policy outlines how we collect, use, and protect your personal information.

1. Information We Collect

Personal Data: Name, email, phone number, PAN, Aadhaar, date of birth, address, employment details, and financial information provided during loan applications.

Usage Data: IP address, browser type, device information, pages visited, and interaction patterns collected automatically through cookies and analytics.

AI Data: Data processed by our AI algorithms for eligibility assessment, recommendation, and risk analysis purposes.

2. How We Use Your Information

• Process loan applications and assess eligibility using AI
• Match you with suitable lenders and financial products
• Verify identity and prevent fraud
• Communicate updates, offers, and service improvements
• Comply with legal and regulatory obligations

3. Data Sharing

We share your data with:

• Partner lenders and financial institutions for loan processing
• Credit bureaus (CIBIL, Experian, etc.) for credit checks
• Regulatory and law enforcement agencies as required by law
• Trusted third-party service providers (analytics, cloud storage, etc.)

4. AI & Automated Decisions

Our AI algorithms process your data to provide eligibility scores and loan recommendations. You have the right to request human review of automated decisions. Contact us for assistance.

5. Data Security

We implement AES-256 encryption, secure servers, access controls, and regular security audits to protect your data. However, no online transmission is 100% secure.

6. Your Rights

• Access your personal data held by us
• Request corrections or updates to your data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications
• Withdraw consent for data processing

7. Cookies

We use cookies for analytics, personalization, and functionality. You can manage cookie preferences in your browser. Disabling cookies may affect platform performance.

8. Data Retention

We retain your personal information for as long as needed to provide services and fulfill legal obligations — typically up to 8 years after your last interaction.

9. Changes to This Policy

We may update this policy periodically. Changes will be posted here with the updated date. We encourage you to review it regularly.

10. Contact

For privacy-related inquiries or to exercise your rights, please contact us or email dpo@primerateloans.shop.